What is Jitsu?

Jitsu is a real-time, warehouse-native data integration platform designed to collect, transform, and load event data into your data warehouse with speed and precision. With its developer-friendly approach, Jitsu enables organizations to unify data from multiple sources — like websites, apps, and APIs — and send it directly to modern data warehouses like Snowflake, BigQuery, and Redshift. By streamlining the data pipeline, Jitsu empowers teams to make faster, data-driven decisions without relying on third-party tracking services.

Jitsu Key Features

• Warehouse-Native Architecture: This architecture directly sends data to your cloud data warehouse (like Snowflake, BigQuery, or Redshift) for full control, ownership, and scalability.
• Real-Time Data Streaming: Collect and stream event data in real time, ensuring that your data warehouse always has up-to-date information.
• Event Tracking Without Code: No need to write custom scripts — use Jitsu's visual tracking system to capture user actions on websites, web apps, and mobile apps.
• Server-Side Data Collection: This feature supports server-side event tracking for backend services, ensuring end-to-end visibility across web, mobile, and server environments.
• Custom Event Schemas: Customize your event schemas to structure your customer data and ensure it's clean, consistent, and ready for analysis.
• Privacy-First Approach: Jitsu prioritizes data privacy by eliminating the need for third-party CDPs and routing data directly to your warehouse, reducing data exposure.
• Built-In Connectors: Pre-built connectors for popular data sources like Google Analytics, Facebook Ads, Segment, PostgreSQL, MySQL, and custom APIs.
• Open-Source Flexibility: Jitsu is an open-source platform that allows you to customize, self-host, and adapt it to your organization's specific needs.

How Jitsu Works

1. Data Collection: Collect event data from web, mobile, backend services, and third-party APIs.
2. Event Transformation: Transform the event data in real time to ensure it matches the schema of your data warehouse.
3. Data Loading: In real-time, load the transformed data directly into your cloud warehouse (like BigQuery, Snowflake, or Redshift).
4. Data Analysis: Use BI tools like Looker, Tableau, or Metabase to analyze and visualize your unified event data.

Unlike traditional ETL tools, Jitsu removes unnecessary intermediaries, pushing raw, unfiltered data straight to your warehouse for complete control and faster insights.

Use Cases

• Data Warehousing: Unify and consolidate event data directly into your warehouse, enabling data teams to query and analyze customer behaviour across multiple channels.
• Real-Time Customer Analytics: Power customer analytics with real-time event data from websites, mobile apps, and backend services.
• Marketing Attribution: Track and unify marketing touchpoints from various ad platforms, like Google Ads and Facebook Ads, into one place for better attribution analysis.
• ETL for Data Warehouses: Replace traditional ETL processes with Jitsu's real-time data pipelines, sending data straight from source to warehouse with minimal lag.
• Server-Side Tracking: Capture backend events, like user logins, transactions, and API calls, directly from your server infrastructure.
• Business Intelligence (BI) & Reporting: Enable near-instant data access for BI tools like Tableau, Looker, and Metabase by syncing real-time data directly into your warehouse.

Jitsu Benefits

• Data Ownership: Unlike third-party CDPs, Jitsu sends data directly to your warehouse, giving you complete control and ownership of your data.
• Cost-Efficiency: Jitsu's direct-to-warehouse approach eliminates the need for costly CDPs and ETL providers.
• Real-Time Insights: Stream event data into your warehouse in real-time, allowing for up-to-the-second reporting and analysis.
• Developer-Centric Approach: Built for developers, Jitsu supports custom event tracking, API connectors, and open-source customization.
• Privacy & Security: Maintain compliance with GDPR, CCPA, and other privacy regulations by removing third-party data handlers from your pipeline.
• Faster Time-to-Insights: With data flowing directly from source to warehouse, you get faster access to data, enabling near-instant insights and analysis.

Why Jitsu?

Jitsu is a modern, warehouse-native data integration platform that simplifies event tracking and data loading. Unlike traditional ETL tools or CDPs, Jitsu takes a direct-to-warehouse approach, giving you complete control and visibility over your event data. By unifying data from web, mobile, backend, and third-party APIs in real time, Jitsu empowers your team to make faster, more intelligent, and more informed decisions.

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